SEM/PPC
Google Ads and Meta campaigns managed end to end, from setup to spend reporting.
Search and Social Run as One Connected Effort
Paid search and paid social are run as one connected effort, not two separate accounts. Google Ads (search, display, and shopping) and Meta Ads (Facebook and Instagram) are built from the same keyword and audience research, with conversion tracking set up through Google Tag Manager before a single dollar is spent, so every click can be traced to a result.
Budgets, targeting, and bids are adjusted against real performance data, not assumptions, and every campaign is reported from the same dashboards running the spend.
WHAT WE INCLUDE
Paid Campaigns Built on Tracking, Not Assumptions
Google Ads and Meta Ads are built from the same keyword and audience research, with conversion tracking in place before a single dollar is spent.
- Google Ads management: search, display, and shopping campaigns
- Meta Ads management: Facebook and Instagram campaigns
- Keyword and audience research built before spend starts
- Ad copy and creative testing against real performance
- Conversion tracking set up through Google Tag Manager
- Budget and bid management adjusted against real data
Capabilities
What's Included
Google Ads Management
Search, display, and shopping campaigns.
Meta Ads Management
Facebook and Instagram campaigns.
Keyword & Audience Research
Targeting built before spend starts.
Ad Copy & Creative Testing
Messaging tested against real performance.
Conversion Tracking Setup
Google Tag Manager configured before launch.
Budget & Bid Management
Spend adjusted against real data, not assumptions.
Why IP Care
What Sets Us Apart
Our Delivery Approach
How We Deliver
A proven, repeatable approach, used on every engagement.
Discovery
Audience, competitors, and current performance.
Account & Tracking Setup
Conversion tracking built before launch.
Campaign Build & Launch
Google Ads and Meta campaigns go live.
Optimise & Test
Bids, targeting, and creative refined against data.
Report & Iterate
Regular reporting drives the next round of decisions.
Who It's For
Industries We Serve
Why Build With Us
Why Teams Build With Us
You May Also Need
Related Services
Questions & Answers
Frequently Asked Questions
Ready to Grow Your Digital Presence?
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